For the first 15 years of Vitalix’ existence they handled their own marketing internally with little or no outside help. In 2008 Vitalix needed something they couldn’t do internally, redesign their first generation Web site with the latest technology to help them become more efficient.
Working closely with Vitalix we evaluated their business, products and future goals to design a Web site structure that was easy to navigate and allowed their products to be found quickly. We integrated this design with AgTown’s own Content Management System (CMS), Orange Seed, which allows Vitalix to maintain the content within the site while preserving a professional, organized look. We also established a password protected “Dealers Only” section allowing Vitalix to take orders online.
Since the redesign of the Vitalix Web site, we now preside over all of Vitalix’ marketing needs (brochures, pictures, ads, POS materials, etc.), providing a unified look throughout, building brand identity and keeping them at the forefront of technology.